A partner who understands the realities of Amazon

II started my career in Boulder, Colorado, working for a small organic beverage brand that I launched on Amazon in 2008. What began as a single product listing quickly became the company’s top-performing channel, and the start of a career spent operating inside Amazon long before it became the ecosystem it is today.

From there, I joined Beekeeper Marketing as an early team member, supporting national CPG brands as the company scaled and was later acquired by Advantage Solutions. I became the internal subject‑matter expert for Seller Central, training and supporting more than 100 team members while managing complex operational and strategic challenges for clients.

Over the last two decades, I’ve worked with more than 300 brands and managed over $500M in Amazon revenue, from early‑stage startups to globally recognized names. I eventually launched and led my own agency, building and mentoring a team while overseeing high‑stakes growth, launches, and turnarounds across dozens of categories.

Those years taught me two things:

• Most growth problems aren’t solved by more dashboards or more spend.

The best results come from experienced operators who stay close to the work and understand how each lever affects the whole system.

Today, through Ajarro, I work directly with brands, founders, and investors who want senior‑level guidance and execution without the layers, handoffs, or noise. I intentionally keep my client load small so every account receives focused, thoughtful attention.

My approach is simple:

• Anchor decisions in contribution margin and unit economics

• Fix the foundation before scaling

• Spend where it earns, not where it looks busy

• Move deliberately, not reactively

Ajarro exists to help brands grow in a way that feels steady, informed, and sustainable — not rushed, reactive, or artificially inflated. My goal is to under‑promise, over‑deliver, and build systems that hold up long after the engagement ends.